Petals, Ink.
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OUR TEAM

GRETCHEN O'NEIL

GRETCHEN O'NEIL

Gretchen is our Founder & Creative Director. Petals, ink. has allowed her to build a business and lifestyle from what she loves– flowers and plants, design, photography, and writing. She got her official start in flowers on a small farm in the mountains of Vermont in 2002. It was there that she first experienced the candy-scent of sweet peas and the delightful faces of salpiglossis.

EMILY EARGLE

EMILY EARGLE

Emily is our Studio Manager.  With a background in non-profit work, a love of flowers and organization, Emily joined Petals, ink. in the fall of 2016 and has been running the show at the studio.  She has her hands in all aspects of making an event happen from sourcing supplies, to making gorgeous boutonnières and arrangements, to setting up the event.

LENNIE KING

LENNIE KING

Lennie is our Office Manager. Having owned a cupcake bakery in Atlanta and managed a local bakery here in Austin, she knows how important your big day is. She takes care of all the little details so you can sit back and relax on your wedding day!  She keeps all of us at the studio organized, manages special projects and is the master of all the back-end parts of running a small business.

LYDA Linsteadt

LYDA Linsteadt

Lyda is our Farm Manager.  With a background in landscape design, and a vast knowledge of native plants, as well as the ability to throw a fifty pound bag of compost over her shoulder like a pillow, Lyda tackles day to day harvesting, planting, greenhouse management and flower farm marketing.

 
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OUR STORY

After a New England childhood spent running through the confetti colored tulips in her grandfather’s garden, Gretchen dreamt of bringing the joy of fresh and vibrant blooms to Texas.

Out of this dream, years of hard work, and an unwavering dedication, Petals, ink. was born. It started with sharing the beauty of flowers with a written story behind each handcrafted bouquet. Since its launch in 2009, Petals, ink. has evolved to become a bustling, artistic enterprise recognized in the wedding industry as a provider of fabulously unique florals, and dreamy customer service.

The business is still rapidly growing with new sustainably grown flower varieties, additional event services, and expanded farm space. It is also Austin’s first mobile florist, offering a flower truck that remains 100% locally grown at Grassdale Farm.

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OUR FARM

Our growing space has transformed from the endearingly nicknamed “Petal Patch” in a downtown corner lot, to a seven acre parcel of Texas Blackland Prairie. We purchased the land in June 2015 and named it Grassdale. It is where the dream of cultivating beauty has taken root and taken off.

We have two greenhouses up, an established three acres of wildflowers, a “kitchen garden” full of bulbs, and a long stretch of planting space we call “The Runway.”  During our growing season lasting February-November, you can see a variety of blooms at our farm. We’ve continued to grow our staples like ranunculus, sweet peas, anemones, zinnias and nigella, while expanding and trialing varieties to create the most diverse, thriving, and gorgeous bounty we can!

Grassdale is located just 18 miles northeast of downtown. We would love to see you out on the farm! We hold seasonal workshops showcasing the stars of each season. For a peek at what is currently being cut, check out our Grassdale Instagram!

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